Esselunga ADS

Hello all!
In the last weeks we spoke about mix and objects based campaign for the graphic course… Here one of the most effective Italian adv for a supermarket.
They had adopted this kind of communication for 6 years if not more.
The concept behind the ads is so easy but to strong: to create other things using normal products that you can easily find in a supermarket.
In their last campaign ESSELUNGA creates a real range of character joking with famous people and their name.
Some of their campaign was banned as the one of Cocco Siffredi.
Enjoy!